Ideation

When a startup launches, there have to be at least some users who really need what they're making — not just people who could see themselves using it one day, but who want it urgently. Usually this initial group of users is small, for the simple reason that if there were something that large numbers of people urgently needed and that could be built with the amount of effort a startup usually puts into a version one, it would probably already exist

Live in the future, then build what's missing.

A good way to trick yourself into noticing ideas is to work on projects that seem like they'd be cool. If you do that, you'll naturally tend to build things that are missing. It wouldn't seem as interesting to build something that already existed.

• What kind of people would want our app as a must?You need to have the motivation, the ability, and the trigger

So startup idea is composed of three parts.

• The first part is a problem and its basically the initial conditions. You have to explain to me, like, what is the setting for this company that allows it to be able to grow quickly.
• The second is the solution. This is basically what is the experiment that you're basically running within those conditions for it to grow really quickly?
• And the third is, what's your insight? So what's your explanation why the thing that you're going to try, your experiment is going to end up being successful?

Good Problems are

• Popular
• Urgent
• Expensive
• Mandatory
• Frequent